OddleReserve Customer Experience (B2C)

Customer Booking UI

Platform
Desktop/Mobile Responsive Website
Timeline
v1.0 - 2021
v2.0 - 2022
Team
2x Designer
1x Product Manager
5x Developers
Role
- Worked on OddleReserve's customer booking UI since its MVP in 2021 with a senior designer
- Collaborated with a product manager and engineers
Company Background
Oddle is a Singapore based F&B technology company that operates also in Malaysia, Taiwan and Hong Kong. With a focus on supporting the growth of over 5000 restaurants in Asia, Oddle offers a range of products and services such as online shop, reservation system and restaurant discovery platform.
Product Background
Oddle Reserve is a free reservation management solution introduced in Q3 2021 to establish the company as a comprehensive online-to-offline (O2O) platform. It serves a pivotal role in the company's restaurant acquisition strategy of getting merchants onboard to the ecosystem of Oddle products.
Problem
With Oddle's new rebranding, I helped to redesign v1 with the new design library and styles. There were also more states added which were not considered in v1. v1's responsiveness was also not ideal on desktop in as text fields were too stretched.
Mobile Screens (Before vs After)
Desktop Screens (Before vs After)
High Fidelity Flows and States (Before vs After)
Low Fidelity Wireframes by PM
Challenges & Learnings
Through these projects, I have gained skills in producing visually pleasing responsive designs and recognising the importance of responsive designs.